Our reputation – what others think of us – is our most critical asset and must be managed as such. Our integrated marketing and communications efforts aim to build our reputation – our brand – through consistent messaging and compelling stories about the University. This brand messaging is based on:
- Our Brand Promise – A summary of what the University stands for and what we promise to deliver.
- Our Brand Positioning Statement – A declaration of how we want to be positioned in the marketplace and perceived by our audiences.
- Our Brand Pillars – Distinctive University characteristics that support our brand and distinguish the University from its competitors.
By working cohesively as communicators to build our reputation and strengthen our brand, we can generate excitement and momentum internally that moves outward to ignite interest, understanding and support of the University of Idaho across the state and beyond.