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Our Brand Our Story

If you have questions about style issues, consult the University of Idaho Style Guide for Print, Web, News Media and Social Media.

Writing For Destination


Our print pieces offer a strong opportunity to let our words resonate with the brand.
First, identify your goal and determine your key audience and the specific information you want to share with them. Then, consider how to effectively communicate that information with your audience while also incorporating concepts from the University of Idaho brand messaging. See Write for the Brand for guidance.

Photography and graphics are significant elements of a print piece and critical to successful branding. As you develop your copy, think about how your copy will coincide with the visuals to support the three brand pillars.