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Writing For Brand Pillars

Prospective Undergrads

Keep the following messages in mind as your communicate to prospective undergraduate students.


Brand Pillar #1:
A student-centered, engaged learning environment

Message: You will be challenged to take risks, think bigger, reach higher and learn by doing; you will discover more about the world and your role in it, and transform into the leader you hope to be.
This can be communicated through points of distinction such as: 
  • Residential campus experience
  • An established support system that produces student success
  • Engaged and active students that learn by doing
  • 200+ student organizations and leadership programs

Brand Pillar #2:
Globally competitive research and learning opportunities

Message: You will work alongside top professors, other students, and community and business leaders to address the world’s most pressing problems and improve lives everywhere.
This can be communicated through points of distinction such as:
  • Outstanding academic programs
  • An emphasis on undergraduate research
  • Service-learning projects
  • Extensive study abroad program
  • Programs designed to meet the needs of a global marketplace

Brand Pillar #3:
Connected Community

Message: You will become part of a close-knit network of successful Vandal leaders that extends the nation and world.
This can be communicated through points of distinction such as:
  • Loyal, passionate and connected alumni
  • Opinion shapers in the state and nation
  • Leaders in our communities, government and business