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Writing For Brand Pillars

Prospective Graduates

Keep the following messages in mind as your communicate to prospective graduate students.


Brand Pillar #1:
A student-centered, engaged learning environment

Message: You will engage in research and scholarship that challenge you to take risks, think bigger, reach higher, and transform into the leader you hope to be.
This can be communicated through points of distinction such as: 
  • Engaged and active students that learn by doing
  • Serve the diverse population of Idaho and the region
  • Dedicated faculty and staff

Brand Pillar #2:
Globally competitive research and learning opportunities

Message: You will interact and innovate across disciplines alongside world-class faculty to address the world’s most pressing problems and improve lives everywhere.
This can be communicated through points of distinction such as: 
  • State-of-the-art research programs, centers and facilities
  • World-class faculty researchers and scholars
  • Interdisciplinary research and learning

Brand Pillar #3:
Connected Community

Message: Our worldwide network, powerful partnerships and close-knit Vandal community create exceptional research and scholarship opportunities.
This can be communicated through points of distinction such as:
  • Loyal, passionate and connected alumni
  • Connection to broader research and academic networks
  • Leaders in our communities, government and business
  • Statewide mission and presence