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Writing For Brand Pillars

Employees

Keep the following messages in mind as you communicate to University of Idaho employees.

Brand Pillar #1:
A student-centered, engaged learning environment

Message: Your commitment to student success makes Idaho a first choice for the nation’s brightest students and for aspiring leaders from around the globe.
This can be communicated through points of distinction such as: 
  • An established support system that produces student success
  • Knowledgeable support of first-generation students
  • Serve the diverse population of Idaho and the region
  • Students who learn by doing

Brand Pillar #2:
Globally competitive research and learning opportunities

Message: You are recognized statewide, nationally and internationally as a renowned scholar who is leading research and outreach that is addressing the globe’s most challenging problems and improving lives everywhere.
This can be communicated through points of distinction such as: 
  • State-of-the-art research programs, centers and facilities
  • World-class faculty researchers and scholars
  • Interdisciplinary research and learning

Brand Pillar #3:
Connected Community

Message: Your passion, hard work and loyalty bind together the Vandal community and create opportunities to expand and strengthen the University’s worldwide network.
This can be communicated through points of distinction such as: 
  • Loyal, passionate and connected alumni
  • Opinion shapers in the state and nation
  • Statewide mission and presence
  • Statewide centers in Coeur d’Alene, Boise and Idaho Falls