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Our Brand Our Story

Writing For Brand Pillars

Donors and Friends

Keep the following messages in mind as you communicate to donors and friends of the University of Idaho.

Brand Pillar #1:
A student-centered, engaged learning environment

Message: Your support ensures the future of the University as the first choice for student success and statewide leadership. This can be communicated through points of distinction such as: 
  • An established support system that produces student success
  • Serve the diverse population of Idaho and the region
  • Engaging and active campus life
  • Students who learn by doing

Brand Pillar #2:
Globally competitive research and learning opportunities

Message: Your support ensures our ability to fulfill our mission as a land-grant research university and enables our students and faculty to engage in globally competitive work that improves lives in Idaho and beyond.
This can be communicated through points of distinction such as:
  • Outstanding academic programs
  • State-of-the-art research programs, centers and facilities
  • World-class faculty researchers and scholars
  • Learning and research programs that meet the needs of the marketplace
  • $1 billion statewide impact

Brand Pillar #3:
Connected Community

Message: Your partnerships, powerful connections and unwavering support advance the University’s reputation for student success and statewide leadership.
This can be communicated through points of distinction such as: 
  • Loyal, passionate and connected alumni
  • Opinion shapers in the state and nation
  • Leaders in our communities, government and business
  • Research and business partners
  • Statewide presence