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Writing For Brand Pillars

Current Students

Keep the following messages in mind as you communicate to current students.

Brand Pillar #1:
A student-centered, engaged learning environment

Message: You are developing the leadership skills, global perspective and confidence to achieve your career goals and better your community and world in extraordinary ways.
This can be communicated through points of distinction such as: 
  • 200+ student organizations and leadership programs
  • Ideally sized, intimate setting
  • An established support system that produces student success
  • Engaging and active campus life

Brand Pillar #2:
Globally competitive research and learning opportunities

Message: You are gaining firsthand experiences addressing global challenges and gaining the contemporary knowledge you need to achieve your goals in your career in life.
This can be communicated through points of distinction such as: 
  • An emphasis on undergraduate research
  • Programs designed to meet the needs of a global marketplace
  • Service-learning projects/ Alternative student breaks
  • Extensive study abroad program
  • Internship opportunities

Brand Pillar #3:
Connected Community

Message: Your lifetime connection to the worldwide Vandal network will help you achieve your goals and open doors in the workforce.
This can be communicated through points of distinction such as: 
  • Loyal, passionate and connected alumni
  • Opinion shapers in the state and nation
  • Leaders in our communities, government and business