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Writing For Brand Pillars

Alumni

Keep the following messages in mind as you communicate to alumni.

Brand Pillar #1:
A student-centered, engaged learning environment

Message: Your success, leadership and University support inspires, motivates and enables the next generation of Vandal leaders.
This can be communicated through points of distinction such as: 
  • An established support system that produces student success
  • Serve the diverse population of Idaho and the region
  • Engaging and active campus life
  • Students who learn by doing

Brand Pillar #2:
Globally competitive research and learning opportunities

Message: Your alma mater is a leading land-grant research university in the West; the value of your degree gets stronger every day because of the impact our work has on the state and in communities worldwide.
This can be communicated through points of distinction such as: 
  • State-of-the-art research programs, centers and facilities
  • World-class faculty researchers and scholars
  • Learning and research programs that meet the needs of the marketplace
  • Interdisciplinary research and learning
  • $1 billion statewide impact

Brand Pillar #3:
Connected Community

Message: Your loyalty, advocacy and powerful support of the University community are tied directly to the success of the institution and the success of our students and graduates.
This can be communicated through points of distinction such as: 
  • Loyal, passionate and connected alumni
  • Opinion shapers in the state and nation
  • Leaders in our communities, government and business
  • Research and business partners