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Writing For Brand Pillars

When you communicate, it’s important to embrace the brand. As you develop copy for a website, publication, feature story, presentation, news release or other communication piece, selectively choose words and phrasing that clearly support the concepts and messages defined as part of the three University of Idaho brand pillars, discussed in depth in the Our Identity section.

The following pages offer guidance on how to tailor the University brand messages to specific audiences: 

Prospective Undergraduate Students 
Prospective Graduate Students 
Current Students 
Donors and Friends 
Industry and Government Leaders