Writing For Brand Pillars
When you communicate, it’s important to embrace the brand. As you develop copy for a website, publication, feature story, presentation, news release or other communication piece, selectively choose words and phrasing that clearly support the concepts and messages defined as part of the three University of Idaho brand pillars, discussed in depth in the Our Identity section.
The following pages offer guidance on how to tailor the University brand messages to specific audiences:
Prospective Undergraduate Students
Prospective Graduate Students
Donors and Friends
Industry and Government Leaders