My, Your, Our

THIS IS MY UNIVERSITY

Best Use:

• To show a personal story or example;
• To show individual ownership, success, involvement and pride; or
• To show place.

Considerations:
Typically, copy should create a call-to-action by transitioning from first person to second person.

THIS IS YOUR UNIVERSITY

Best Use:

• To create a strong call to action through imagination/recollection;
• To create ownership, success, involvement and pride (especially for student recruitment and advancement audiences);
• To show place; or
• To position the University as the state’s flagship university.

Considerations: 

• Art and copy should create an “imagine yourself here” feeling for student recruitment.
• Art and copy should create a “remember why you love this place” or a “did you realize?” feeling for advancement.

THIS IS OUR UNIVERSITY

Best Use:

• To position the University;
• To promote individual colleges, departments, organizations or groups;
• To show collective ownership, success, involvement and pride; or
• To show place.

Considerations:
Typically, copy should create a call-to-action by transitioning from first-person plural to second person.