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Our Brand Our Story

My, Your, Our

THIS IS MY UNIVERSITY

Best Use:
  • To show a personal story or example;
  • To show individual ownership, success, involvement and pride; or
  • To show place.
Considerations:
Typically, copy should create a call-to-action by transitioning from first person to second person.

THIS IS YOUR UNIVERSITY

Best Use:
  • To create a strong call to action through imagination/recollection;
  • To create ownership, success, involvement and pride (especially for student recruitment and advancement audiences);
  • To show place; or
  • To position the University as the state’s flagship university.
Considerations: 
  • Art and copy should create an “imagine yourself here” feeling for student recruitment.
  • Art and copy should create a “remember why you love this place” or a “did you realize?” feeling for advancement.

THIS IS OUR UNIVERSITY

Best Use:
  • To position the University;
  • To promote individual colleges, departments, organizations or groups;
  • To show collective ownership, success, involvement and pride; or
  • To show place.
Considerations:
Typically, copy should create a call-to-action by transitioning from first-person plural to second person.