Design and concept guidelines for print and photography also apply to video. Staged, studio scenarios might be appropriate in some instances but whenever possible, capturing your subjects interacting in their “story” environment, adds authenticity to our video and reinforces the brand.
Tighter framing with a mix of shots during the editing process can also help support the brand. Rather than just showing a perfectly lit, talking head, seek for look for opportunities to capture B-roll of the individual, performing research, working with students or identifying visuals to help tell their story. This footage can be interspersed with the interview to make the video more dynamic. Movement can also be conveyed by resetting the frame during the interview.
View examples of our video