Our color palette, design elements and typography are all part of presenting consistent visuals to reinforce our brand messaging. And, good brands have solid design rules.
The visual elements of our communications will be practical, yet creative, and strategically crafted and characterized by:
• Accuracy and authenticity
Consistency in our visuals is critical to success. When the visual elements of our communications get altered, not only is the message diluted, but there’s the possibility, and danger, of the entire brand marketing effort being taken off-course.