Turning of the Wheel: An Historian looks at Valentine's Day - the Interplay of Dollars and Cupids

Tuesday, February 14 2012 at 12:30 PM to 1:30 PM

Location: Whitewater Room, Commons

This Humanities Exploration Colloquium Talk will be presented by Katherine Aiken, Dean of the College of Letters, Arts and Social Sciences and Professor of History. The talk is entitled, "An Historian looks at Valentine's Day - the Interplay of Dollars and Cupids"  on Feb. 14 at 12:30 p.m. in the Whitewater Room, Commons.

Full of symbols – giving flowers and candy, sending a “valentine’s card,” hearts, doves and Cupids – full of symbols both unique and universal – Valentine’s Day has evolved into a very special American holiday. This talk will examine this celebration of romantic love and affection in terms of American culture, with an eye on how the idiosyncratic influences of advertising and consumerism have influenced gender roles and the meaning of romantic love.

For more information: www.webpages.uidaho.edu/humanities/