Bringing Home the Gold: University of Idaho Creative Efforts Honored in Regional Competition

Friday, February 6 2009


Feb. 6, 2009 Written by Brooke Smith and Tania Thompson MOSCOW, Idaho – The University of Idaho’s integrated marketing efforts to support its quality academic experience have earned honors from the Council for Advancement and Support of Education. The university and its Boise-based marketing firm, Marketing Media Group (MMG), will receive two gold medal awards during the CASE District VIII conference, Feb. 18-20 in Seattle, Wash. The university will be honored in the Video and Multimedia category – Advertising Spots and Public Service Announcements – for its 60-second television spot titled, “I am more than the University of Idaho,” and also in the Web site category – Web Site Special Feature – for the university’s innovative Degree Finder. “The University of Idaho is an outstanding choice for students who are seeking a transformational learning experience,” said Chris Murray, vice president for advancement at the university. “Our marketing campaign has helped carry that message with impact, so that future students can learn more about our academic quality and great programs. We’re so pleased to work with the creative forces at MMG – a majority of whom are Idaho alumni – to bring the power and passion of our university to our broader publics and future students.” The Degree Finder is an innovative, user-friendly Web tool for matching prospective students’ interests with multiple undergraduate and graduate degree options. The feature, www.uidaho.edu/degreefinder, was developed collaboratively with university leadership, faculty and students, and has been an effective and popular enhancement to the university’s redesigned Web site. The 60-second spot primarily has been used at recruitment and alumni events and has been part of a television campaign that featured three other 30-second commercials in the Boise and Spokane, Wash., markets. The campaign was conceived, planned and executed by MMG and its partners at North by Northwest and c308 Marketing. “The CASE awards are highly regarded in the education industry and there is great competition in our district, so we are thrilled for the university to be honored with two gold medals this year,” said Edward Moore, president of MMG. “Our goal for the University of Idaho is to showcase its outstanding academic programs, its unique residential campus, and its legacy of producing successful students and graduates who are leading Idaho, the Northwest and beyond.” The university’s integrated marketing efforts are part of a multi-year campaign. The long-term results of the campaign have seen a rise in overall admissions and applications in both the undergraduate and graduate programs. CASE District VIII member colleges and universities come from throughout the Northwest and much of Canada. # # # About the University of Idaho Founded in 1889, the University of Idaho is the state’s flagship higher-education institution and its principal graduate education and research university, bringing insight and innovation to the state, the nation and the world. University researchers attract nearly $100 million in research grants and contracts each year; the University of Idaho is the only institution in the state to earn the prestigious Carnegie Foundation ranking for high research activity. The university’s student population includes first-generation college students and ethnically diverse scholars. Offering more than 150 degree options in 10 colleges, the university combines the strengths of a large university with the intimacy of small learning communities. For information, visit www.uidaho.edu. Media Contact: Tania Thompson, University Communications, (208) 885-6567, tainiat@uidaho.edu; Brooke Smith, MMG, (208) 472-4762, brooke@mmgboise.com



About the University of Idaho
The University of Idaho helps students to succeed and become leaders. Its land-grant mission furthers innovative scholarly and creative research to grow Idaho's economy and serve a statewide community. From its main campus in Moscow, Idaho, to 70 research and academic locations statewide, U-Idaho emphasizes real-world application as part of its student experience. U-Idaho combines the strength of a large university with the intimacy of small learning communities. It is home to the Vandals, and competes in the Western Athletic Conference. For information, visit www.uidaho.edu.