Advertising - B.A., B.S.

• Graduates acquire a professional education in media specialties in a liberal arts context that promotes global awareness and critical and creative thinking.
• Graduates acquire ability to apply collaborative and problem-solving skills learned in the classroom, competitions, internships, clubs, and student media.
• Graduates demonstrate a high level of professional responsibility, gained through observation, discussion and practice of ethical behavior. Graduates understand the value of diversity, practice inclusiveness, and incorporate ethical behavior in their conduct and profession.
• Graduates demonstrate ability to communicate effectively with diverse audiences, through print, broadcast and online media.
• Graduates recognize the historical, economic, cultural and political forces that shape the mass media in national and global context.
• Graduates understand all aspects of the advertising industry and its various roles in American society.
• Graduates will demonstrate and execute creative strategies in working with media organizations and clients.