Jamm 364
Advertising Media Planning

Course Description
Jamm 364 Advertising Media Planning (3 UI). Advertising media planning for broadcast, print and online media; includes interpretation of ratings and market data, media strategies and concepts, and specific buying process in each advertising medium. Prerequisite: Jamm 265 (Principles of Advertising).

Required: supplemental CDs that accompany the text (purchase from the UI Bookstore); computer with CD drive.

Credits/Content
3 cr. UI. 18 lessons; 2 exams.

Delivery Format
Jamm 364 - Print based course
Jamm 364 - online course (see How to Access Blackboard)

Syllabus
Refer to the syllabus for introductory course information. (You must have or download the free Acrobat Reader plug-in to view or print the syllabus.)

Jamm 364 Syllabus

Lesson Submission
You may turn in up to 3 lessons at a time and up to 6 lessons per week. You may submit lessons by mail or e-mail. You may not fax lessons.

Textbooks and other Course Materials
Study guides are required for all courses. Textbooks are required for all courses, unless otherwise specified. Some courses require additional supplemental materials. Course materials, including print study guides, textbooks, supplements, videos and CDs, are available from the University of Idaho Bookstore.