Jamm 265
Principles of Advertising

Course Description
Jamm 265 Principles of Advertising (3 UI). Overview of the role of advertising in American society. Explores the socioeconomic growth and impact of advertising on U.S. consumer culture. Writing assignments include critiques of advertisements and analyses of their intended effects.

Credits/Content
3 cr. UI. 16 lessons; 2 exams.

Delivery Format
Jamm 265 - Print based course
Jamm 265 - online course (see How to Access Blackboard)

Syllabus
Refer to the syllabus for introductory course information. (You must have or download the free Acrobat Reader plug-in to view or print the syllabus.)

Jamm 265 Syllabus

Lesson Submission
You may turn in up to 3 lessons at a time and up to 6 lessons per week. You may submit lessons by mail or e-mail. You may not fax lessons.

Textbooks and other Course Materials
Study guides are required for all courses. Textbooks are required for all courses, unless otherwise specified. Some courses require additional supplemental materials. Course materials, including print study guides, textbooks, supplements, videos and CDs, are available from the University of Idaho Bookstore.