Bus 321
Principles of Marketing

Course Description
Bus 321 Principles of Marketing (3 LCSC). Examines the basic elements of marketing theory, terminology, and concepts with emphasis on analyzing consumer motivation.

Internet access required.

Credits/Content
3 cr. LCSC. 12 lessons; 5 exams.

Delivery Format
Bus 321 - Print based course
Bus 321 - online course (see How to Access Blackboard)

Internet Access Requirement
All students, including those using the print-based study guide, must have Internet access to successfully complete the assignments in this course.

Syllabus
Refer to the syllabus for introductory course information. (You must have or download the free Acrobat Reader plug-in to view or print the syllabus.)

Bus 321 - Syllabus

Lesson Submission
You may turn in up to 3 lessons at a time and up to 3 lessons per week. You may either mail or e-mail lessons. You may not fax lessons.  

Textbooks and other Course Materials
Study guides are required for all courses. Textbooks are required for all courses, unless otherwise specified. Some courses require additional supplemental materials. Course materials, including print study guides, textbooks, supplements, videos and CDs, are available from the University of Idaho Bookstore.