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Moscow Campus

Forney Hall
University of Idaho
Moscow, ID 83843
(208) 885-6291

About Our Brand

Our reputation – what others think of us – is our most critical asset and must be managed as such. Our integrated marketing and communications efforts aim to build our reputation – our brand – through consistent messaging and compelling stories about the university.

Brand Promise

First choice for student success and statewide leadership.

Positioning Statement

The University of Idaho leads as one of the nation’s premier land-grant research universities. We are the flagship institution of our state, the first choice for students, and first in statewide responsibility.

We lead in teaching and engaged student learning, in multi-disciplinary research, in service to businesses and communities, and in advancing diversity, citizenship, and global outreach.

Through our growing residential and networked campuses and strong alumni connections, we develop leaders who will guide Idaho to global economic success, create a sustainable American West, and address our nation’s most challenging problems.

Brand Pillars

  1. A student-centered, engaged learning environment
  2. Globally competitive learning and research opportunities
  3. A connected community