BUS 552, Business Principles for Scientists II: Strategic Management of Scientific Innovation
3 Credits | College of Business and Economics
Modules in the second course in management will include the study of business principles needed to manage scientific innovation in both the private and public sectors with emphasis on business strategy, organizational leadership, and marketing. Students will engage in active-learning exercises on developing systems and processes that support innovation, managing technical teams, managing organizational change, protecting intellectual property, the commercialization of scientific innovation, and the incorporation of environmental sustainability into organizational strategy and processes.