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Psych Professor and Associate Dean Traci Craig Fills Educational Need with her New Textbook

If one complains enough about what's missing in available textbooks, publishers may tell you to write a better one yourself.

Traci Craig, associate dean of the College of Letters, Arts and Social Sciences, heard the challenge and struck out to do just that.

“After a decade of teaching the introduction to social psychology course, I knew there were concepts and ideas that were missing from other texts on the topic,” Craig said. “There also were ideas discussed decades ago that have since been called into question by current research.”

She spent many weekends during the last year and a half writing the 12-chapter text that was published in May 2014. Other UI instructors who teach the course have also adopted it.

“I hope faculty and then their students will find the text as a way to study the field broadly and then apply the information in their daily lives,” she said. “Simply, I hope it helps readers find ways to connect the research to their real world views.”

Her textbook — soft-bound and available as an ebook — is filled with images that add to strong examples of cases in diversity, poor ethics and the current trends of social psychological research. Topics range from challenges people face in their most intimate relationships to how individual lives are impacted by discrimination issues.

Craig joined the university in 2002. She became Psychology and Communication Studies chair in 2012 and accepted the associate dean position in 2014.

Article by Sue Hinz, College of Letters, Arts and Social Sciences

The cover of Traci Craig's book, Social Psychology
The cover of "Social Psychology."

Psychology & Communication Studies

Physical Address:
206 Student Health Center

Mailing Address:
Psychology & Communications Studies
University of Idaho
875 Perimeter Drive MS 3043
Moscow, ID 83844-3043

Phone: 208-885-6324

Fax: 208-885-7710

Email: psyc-comm@uidaho.edu

Web: Psychology and Communication Studies Department

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