The School of Journalism and Mass Media (JAMM) at the University of Idaho combines broad knowledge of mass media concepts with practical writing and editing skills to prepare you for a career in public relations. With a Bachelor of Science (B.S.) or Bachelor of Arts (B.A.) in Public Relations, you will be qualified to develop strategies, prepare materials and work with media outlets to effectively manage an organization’s public image and reputation.
As a public relations major at the University of Idaho, you will learn to plan and implement effective public relations strategies on behalf of your clients. Engaging classroom discussions, real-world projects and courses in writing, strategies and campaign management will help you develop the ability to:
- Measure, analyze and interpret public opinion
- Write and produce news releases, brochures, newsletters and other written material, as well as content for the World Wide Web
- Tailor messages to diverse audiences
- Research, design and implement public information and advocacy campaigns
You will also study literature, history, sociology, political science and other disciplines in order to gain the well-rounded perspective and global awareness required for a career in public relations or for graduate study.
Our students graduate with valuable practical experience – an expectation of many future employers. During your senior year, you will collaborate with other students to develop a public relations campaign for a local business or nonprofit organization. You also may gain media experience through one of the independent student media outlets on campus, including the student newspaper, magazine and radio station.
JAMM faculty members know what it takes to succeed in the real world. Each has worked professionally in journalism or public relations, and they draw from these personal experiences to ensure that you have the practical knowledge and skills that employers want.
Additionally, our strong ties to the regional media industry open doors to many excellent internships and job opportunities. Field trips, guest speakers, alumni events and other activities give you the chance to network with practicing professionals from around the world.