Seattle Sports Editor Don Shelton to speak about Super Bowl coverage
Don Shelton to describe paper’s multi-media approach to Seahawks’ NFL championship
Don Shelton, sports editor of The Seattle Times and 1976 UI journalism graduate, will speak at the University of Idaho Friday, March 7 at 3:30 p.m. in Room 102 of the J.A. Albertson Building, about the Times’ coverage of Super Bowl XLVIII. Shelton’s free, public talk will address the challenges of covering a major news and sports story via multiple platforms.
“Don Shelton has a wealth of real-life media experience that he is eager to share with our students and the community,” said Kenton Bird, director of the UI School of Journalism and Mass Media. “This is a great opportunity to go behind the scenes of a major sports event and learn how the pieces fit together.”
The Seattle Times sent 16 people to New York and New Jersey to cover the Seattle Seahawks’ victory over the Denver Broncos in the Super Bowl. Shelton coordinated print, online, video and photo coverage.
He will describe how the Times’ sports department worked with advertising, circulation, promotion and production staffs. Over a 40-day period, the paper provided 260 pages of printed coverage, sold T-shirts, published a book and distributed promotional content ranging from paper airplanes to an online quiz, “Which Seahawk are you?”
Shelton has been at the Times, the Pacific Northwest’s largest newspaper, since 1987. He became sports editor in 2009. The paper’s sports section routinely has been honored as one of the nation's best during Shelton's career, and last year earned Top 10 for Sunday sections and Top 20 for daily and special sections in the largest-circulation category.
Shelton was sports editor of the Argonaut as a UI student. He worked for the Idahonian (now the Moscow-Pullman Daily News) and the Lewiston Tribune, as well as for newspapers in Yakima and Bellevue, Wash., and Santa Rosa, Calif. He was the keynote speaker for the School of Journalism and Mass Media’s 2013 senior awards reception.