JAMM Alumnus Brett Craig Earns National Recognition
Brett Craig, a 1995 graduate from the School of Journalism and Mass Media has been named as one of the “50 Movers and Shakers of the World's Top Brands” by Adweek.
The executive creative director for Deutsch LA earned the national recognition for his work with clients like Taco Bell and Dr. Pepper.
Craig's work has helped grow Deutsch clients like Taco Bell to among the agency's largest. Plus, he's overseen the brand's expansion into breakfast.
For Dr. Pepper, the 42-year-old increased critical relevance metrics and the “Always One of a Kind” pitch made the soda a top six social brand with 16 million Facebook fans.
“Brett's a creative black belt,” says Mike Sheldon, CEO of Deutsch LA. “He can produce quality and quantity at the same time.”
Craig's adviser, mentor and now close friend isn't surprised at the latest recognition.
“Brett is a great presenter and endlessly energetic,” said Mark Secrist, JAMM long-time advertising faculty member. “He and his buddy Victor Camozzi (Group Creative Director at GSD&M in Austin, Texas) were the driving force in our UI Ad Team second place finish in 1995 at the National Student Advertising Competition finals in Tampa Bay, Fla.”
Both of them have returned several times to the UI to teach our students, Secrist said.
“Brett is an a very good man, thoughtful and kind, with exceptional creative ability,” the UI faculty member said. “He (Craig) has the enthusiasm and energy to take his ideas through to completion and success at the highest level in the advertising industry.
“He and Victor are our most accomplished advertising graduates in my 33 years here at the UI,” Secrist said. “And none of it has gone to their heads!”