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School of Journalism and Mass Media

Physical Address:
347 Administration Building

Mailing Address:
School of Journalism and Mass Media
University of Idaho
875 Perimeter Drive MS 3178
Moscow, ID 83844-3178

Phone: 208-885-6458

Fax: 208-885-6450

Email: jamm@uidaho.edu

Web: Journalism and Mass Media

Directory Map

News & Events

JAMM’s ad team places second in district competition

The University of Idaho Advertising Team placed second in the American Advertising Federation’s District XI Student Advertising Competition April 21 in Portland.

“The students deserve all the credit for our success — they never wavered throughout the entire process,” said UI team advisor Justin Barnes, assistant professor in the School of Journalism and Mass Media (JAMM). “This is a talented group that will continue to do exceptional work on the professional stage.”

National advertising and marketing professionals judged the competition. The client for year’s competition was Tai Pei frozen food, and the case study focused on increasing customer awareness among millennials. Eight teams from Idaho, Washington, Oregon and Montana participated.

The competition required student teams to develop a 27-page marketing campaign and a 20-minute presentation. The UI’s 17-member team has been working since September on the campaign, each student assuming a role modeled on positions in an advertising agency.

Karter Krasselt, Sydney Giacomazzi and Annie Exline were the team’s account executives. Other team members are Nikkaila Bain, Julianne Bledsoe, Jessica Bovee, Emily Bruneel, Justin Hoffman, Sierra Lile, Allison Mattson, Kevin Neighbors, Taylor Rhoades, Kenzie Reiber, Krista Stanley, Claire Whitley, Aubree VanDercar and Nikole Williams.

“I am not surprised that the Idaho team did so well,” said Brett Craig, executive creative director of Deutsch, LA, who saw their presentation. “Their strategy was strong, their creative approach was fresh and they delivered it all in a crisp presentation.” Craig, a UI advertising graduate, was recognized by AdWeek in 2014 as one of the 50 most influential buyers, sellers and marketers.

For this year’s competition, the UI team chose “A Fresh Take on Takeout” as its theme. The campaign focused on pseudoscientist, Siegfried Rice, who compared Tai Pei frozen food to several products outside of the frozen food market. The ideas was that if Tai Pei was already the best frozen food, what else what other products outside of its market could it outperform.

Barnes said the judges praised the theme. “Often, campaigns on the professional level never find it; however you, found it, and nailed it with your graphics, contentand presentation,” the judges wrote. “You also never lost sight of your theme throughout your entire campaign.”

The University of Idaho Advertising Team has a long history of success. It won district competitions in 1992, 1995, 1996, 2013 and 2014. Professor Mark Secrist, who developed the school’s advertising curriculum, advised the first three teams. Barnes, a UI alumnus, joined the JAMM faculty in 2012. This was his fifth year as advisor for the Ad Team.

In this year’s Northwest district competition, Montana State University placed first, the University of Oregon placed third, and Washington State University was fourth.


Scholarship Honors Sandra Haarsager

The School of Journalism and Mass Media has established a scholarship to honor the memory of Sandra Haarsager, a long-time University of Idaho administrator and JAMM faculty member who died October 2007.

The scholarship will be awarded to a student who demonstrates Sandra’s intellectual curiosity, interdisciplinary interests and strong writing abilities.

Contributions may be sent to the Trust and Investments Office, PO Box 3143, Moscow, ID 83844-3143. Checks should be made payable to the University of Idaho Foundation; the memo line should indicate “Sandra Haarsager Scholarship, designation code DE630.” Contributions also may be made through the University’s secure Web site.

For more information, contact Kenton Bird.

Jay Rosen Talks Media

News and Events

Hands-on High School Journalism Workshop set for May 19 in Coeur d’Alene

Posted Wed, 26 Apr 2017 15:16:00 -0700

COEUR D'ALENE — North Idaho high school journalism students can get hands-on experience in reporting or design during a workshop sponsored by the University of Idaho’s School of Journalism and Mass Media May 19 in Coeur d’Alene. Read more

Hands-on High School Journalism Workshop set for June 9 in Idaho Falls

Posted Wed, 26 Apr 2017 13:58:00 -0700

IDAHO FALLS — High school journalism students can get hands-on experience in reporting or design during a workshop sponsored by the University of Idaho’s School of Journalism and Mass Media in Idaho Falls on June 9. Read more

CLASS Congratulates Faculty for Promotion & Tenure

Posted Fri, 21 Apr 2017 13:54:00 -0700

The College of Letters, Arts and Social Sciences would like to congratulate Leonard Garrison (Music) and Carol Padgham-Albrecht (Music), who were promoted to the rank of professor beginning in FY18, Juliet Carlisle (Politics & Philosophy), Lori Celaya (Modern Languages & Cultures), Joseph De Angelis (Sociology & Anthropology), Roger McVey (Music) and Russell Meeuf (Journalism & Mass Media) were all promoted to associate professor with tenure. Kudos to all of you. Read more

Kino Short Film Festival Runs April 30 and May 1 at the Kenworthy

Posted Wed, 19 Apr 2017 09:03:00 -0700

The University of Idaho’s Kino Short Film Festival begins at 1 p.m. April 30, at the Kenworthy Performing Arts Centre, 508 S. Main St. and continues at 7 p.m., May 1, 2017.

Read more

Pulitzer Prize-Winning New York Times Sports Reporter to Speak at UI

Posted Fri, 14 Apr 2017 13:30:00 -0700

John Branch, winner of the 2013 Pulitzer Prize for feature writing, and a national sports correspondent for The New York Times, is the keynote speaker for the University of Idaho’s seventh annual Oppenheimer Ethics Symposium, Thursday, April 20. His free public talk will begin at 7 p.m. in the Administration Auditorium on the University of Idaho campus.

Read more
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School of Journalism and Mass Media

Physical Address:
347 Administration Building

Mailing Address:
School of Journalism and Mass Media
University of Idaho
875 Perimeter Drive MS 3178
Moscow, ID 83844-3178

Phone: 208-885-6458

Fax: 208-885-6450

Email: jamm@uidaho.edu

Web: Journalism and Mass Media

Directory Map