Contact & Location


School of Journalism
and Mass Media

Physical Address:
Administration Bldg. 347
PHONE: (208) 885-6458
FAX: (208) 885-6450
E-MAIL: jamm@uidaho.edu

Mailing Address:
School of Journalism
and Mass Media
c/o University of Idaho
875 Perimeter Drive MS 3178
Moscow, ID 83844-3178

Mark Secrist

Mark Secrist

Office: 339 Administration Building
Phone: (208) 885-7707
Email: msecrist@uidaho.edu
Mailing Address: JAMM - University of Idaho
MS 3178 875 Perimeter Dr.
Moscow, ID 83844-3178

College of Letters, Arts & Social Sciences
School of Journalism and Mass Media
Associate Professor

Home Town: Idaho Falls, Idaho
Campus Locations: Moscow
With UI Since 1981

  • Research/Focus Areas
    • Advertising
    • Advertising Creative Appeals
    • Ad Media Planning
    • Marketing
  • Biography

    Mark Secrist has taught advertising and public relations at Washington State University, University of Utah and University of Idaho since 1981. He worked in television as director, technical director, cameraman, projectionist and studio production crew, and in advertising in Salt Lake City at his own agency. Mark has five children, a wonderful wife and eight beautiful grandchildren. His passion for advertising is matched by his love of photography, playing the trombone in the Hog Heaven Big Band and fast-moving trout streams.

  • Selected Publications
    • Creative advertising: written and produced thousands for ads for all media
    • Ad media strategy, planning and buying: developed media plans for many clients
    • Researched advertising creative appeals in consumer magazine ads and trade journal advertising. (ongoing project)
  • Outreach Projects
    • Mark’s classes produce creative projects for local businesses and non-profit organizations
    • Mark is the Ad Club faculty advisor
  • Awards and Honors
    • Rockie Award for Best Television Commercial Produced in Idaho, 1987
    • University of Idaho “Best Professor”, as voted by UI students, 2004 & 2005
    • Advertising Competition Teams won the Northwest District XI competition three times (1995, 1996 and 1999) and placed second in the nation in 1995