Prepare for Success
Advertising is a fast-paced, creative profession that demands outside-of-the-box thinking. To succeed, you should be a good problem solver with strong written, oral and interpersonal communication skills. You must be a good team player and be able to work under pressure to meet deadlines. Prepare in high school by taking courses in writing, public speaking, art and economics. We also encourage you to get involved in your high school newspaper and business-oriented clubs.
Your First Year
During your first year in the program, you will complete lower-division media courses required by the School of Journalism and Mass Media (JAMM). All students must successfully complete the following courses with a C or better to enroll in upper-division JAMM courses:
- JAMM 100 – Media and Society*
- JAMM 121 – Media Writing*
You will also complete university core requirements, including:
- English 102 – Writing and Rhetoric
- Communication 101 – Public Speaking
- Math (3 credits)
- Science (7-8 credits)
The School of Journalism and Mass Media is part of the College of Letters, Arts, and Social Sciences (CLASS). We encourage students to pursue a minor or second major from other CLASS departments, such as international studies, history, political science and foreign languages. A minor in graphic design from the College of Art and Architecture is also an excellent complement to an advertising degree.