Public Relations is the management function that establishes and maintains mutually beneficial relationships between an organization and the publics on whom its success or failure depends.
Public Relations is a profession deeply involved with developing written materials (news releases, newsletters, brochures, etc.) to be used for an organization’s various publics. It also involves understanding and working with the news media to both promote and protect the client; analyzing and interpreting public opinion; counseling management on policy decisions; researching planning and implementing programs; plus managing the people and resources needed to carry out the PR function.
PR is frequently confused with marketing (identifying human needs and wants then offering products to satisfy those needs and wants) and advertising (controlled information placed in the news media by identified sponsors who pay for the time or space). It is neither.
Required course work includes the university requirements, the School of JAMM core, plus the following:
- JAMM 225 Reporting
- JAMM 252 Principles of Public Relations (3 cr)
- JAMM 350 Public Relations Writing and Production (3 cr)
- JAMM 452 Public Relations Campaign Design (3 cr)
- JAMM 458 Public Relations Case Studies and Issues Management (3 cr)
Degree check sheets for Public Relations majors by catalog year: