Advertising is creating, selling, scheduling or producing paid-for mass media messages that sell products or services. Advertising is “salesmanship” in the media.
Required course work includes the university requirements, the School of JAMM core, plus the following:
- JAMM 265 Principles of Advertising
- JAMM 361 Advertising Creativity (3 cr)
- JAMM 364 Advertising Media Planning (3 cr)
- JAMM 466 Advertising Campaign Strategy (3 cr)
- JAMM 468 The Advertising Agency (3 cr)
Advertising majors are encouraged to apply for Advertising Competition Team, JAMM 469
Degree check sheets for Advertising majors by catalog year:
2012 catalog
2011 catalog
2010 catalog
2009 catalog