Contact & Location


School of Journalism
and Mass Media

Physical Address:
Administration Bldg. 347
PHONE: (208) 885-6458
FAX: (208) 885-6450

Mailing Address:
School of Journalism
and Mass Media
c/o University of Idaho
875 Perimeter Drive MS 3178
Moscow, ID 83844-3178

A Man drawing storyboards at a drafting table

Advertising B.A. & B.S.

Advertising is creating, selling, scheduling or producing paid-for mass media messages that sell products or services. Advertising is “salesmanship” in the media.

Required course work includes the university requirements, the School of JAMM core, plus the following:
  • JAMM 265 Principles of Advertising
  • JAMM 361 Advertising Creativity (3 cr)
  • JAMM 364 Advertising Media Planning (3 cr)
  • JAMM 466 Advertising Campaign Strategy (3 cr)
  • JAMM 468 The Advertising Agency (3 cr)


Advertising majors are encouraged to apply for Advertising Competition Team, JAMM 469


Degree check sheets for Advertising majors by catalog year:

2013 catalog
2012 catalog
2011 catalog
2010 catalog