Academic Programs
My Courses
- BUS 421 - Marketing Research and Analysis
- BUS 424 - Pricing Strategy and Tactics
- BUS 426 - Marketing Channels Management
Steven R. Shook, Ph.D., PCM, Adjunct Faculty Member
College of Business & Economics
University of Idaho
Professor of Marketing, Adjunct Professor of Forest Products
With UI Since
1998
Office: ALB 303
Phone: 208-885-6802
Email: shook@uidaho.eduMailing Address:College of Business and Economics
PO Box 443161
Moscow, ID 83844-3161
Areas of Expertise: diffusion and adoption of products, services, and processes; pricing strategy; forest products industry
Awards and Honors:
Professional Certified Marketer, AMA
Education:
University of Washington, Ph.D.
University of Illinois, MS
Purdue University, BS