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Steve ShookAcademic Programs
My Courses
  • BUS 421 - Marketing Research and Analysis
  • BUS 424 - Pricing Strategy and Tactics
  • BUS 426 - Marketing Channels Management

Steven R. Shook, Ph.D., PCM, Adjunct Faculty Member

College of Business & Economics
University of Idaho
Professor of Marketing, Adjunct Professor of Forest Products

With UI Since
1998
Office: ALB 303
Phone: 208-885-6802
Email: shook@uidaho.edu
Mailing Address:
College of Business and Economics
PO Box 443161
Moscow, ID 83844-3161

Areas of Expertise: diffusion and adoption of products, services, and processes; pricing strategy; forest products industry

Awards and Honors:
Professional Certified Marketer, AMA

Education
University of Washington, Ph.D.
University of Illinois, MS
Purdue University, BS