Michael McCollough, Ph.D.
College of Business & Economics
University of Idaho
Associate Professor of Marketing
Areas of Expertise: services and service failure recovery, retail, service guarantees, and customer satisfaction/dissatisfaction
Awards and Honors:
Best Paper Awards, Summer Marketing Educators’ Conferences
First Interstate Bank Advising Excellence Award, IBC Fellowship
Texas A&M University, Ph.D.
Ohio State University, MBA, BS