Understanding Business and Consumers
In the marketing program, study how packaging, advertising, branding, social media and other factors influence consumer behaviors. Explore market research tools and learn how to use marketing tools such as product, price, place, and promotion to create effective marketing strategies. Through our nationally recognized Integrated Business Curriculum, gain practical knowledge and experience in marketing as well as in management, operations, finance and other business functions.
Marketers are outgoing people. They are highly inquisitive and well versed in current trends and events. To be successful, you must master the art of persuasion, and also have the ability to research and analyze complex market data. If you’re interested in a career in marketing, you should be a natural leader, a creative thinker, an exceptional communicator, competitive, cooperative and persuasive. To prepare, take courses in high school that improve your communication and research skills.
A B.S. Business in Marketing has two options, and general marketing. This degree offers you an even more enhanced and customizable experience in the following areas: