Marketing involves much more than advertising and selling. It's an important strategic function that reaches across all aspects of business. With a Bachelor of Science (B.S.) in Marketing from the University of Idaho, you will have the expertise to understand what consumers want, the knowledge to produce and package a product to meet this demand, and the know-how to persuade consumers to buy it.
As a marketing major, you will learn how to apply the four “P’s” of marketing (Product, Promotion, Price, Place) to develop effective marketing and communication strategies that sell. You’ll learn to conduct market research, analyze consumer data, help design marketable products, and create packaging, pricing and distribution plans. You will explore all aspects of business, with courses in accounting, statistics, economics, management, business law, and operations. You will also gain the broad business perspective required for success in the marketing profession. A double major or minor in marketing also is an excellent complement to other business fields, such as human resources, finance and management.
As a student in the College of Business and Economics, you will learn business the way business is actually done in the real world. You will examine issues relevant in today’s market and engage in hands-on programs that simulate real business situations. You’ll closely collaborate with other students, receive personal mentorship from top business faculty, and network with practicing professionals.
The acclaimed Integrated Business Curriculum (IBC) is the college's signature program. In your junior year, you will work as part of a team with other business students to address problems for companies such as Boeing, Micron, Starbucks, Columbia Sportswear and Coldwater Creek. The yearlong experience strengthens your teamwork and decision-making skills, and gives you valuable cross-functional knowledge in business systems, product and process planning, managing firm resources and business operating decisions.