CALS Communications leads efforts in media relations, publishing and marketing for the college and Extension. This unit is responsible for developing and implementing communication and marketing strategies to enhance and support college strategic goals through the promotion of research, teaching and Extension programs.
Services we provide
CALS Communications works with UI Extension and the Idaho Agricultural Experiment Station to publish educational, research-based information for specialized audiences and the public. We publish digitally and in print, including e-books, videos and multimedia curricula.
Fill out our Project Request form for assistance with marketing materials such as flyers, brochures, infographics, promotional items, advertisements, graphics, etc. Amy Calabretta is the marketing and communications manager for the College of Agricultural and Life Sciences and University of Idaho Extension.
Contact Amy at 208-885-5067 or firstname.lastname@example.org.
CALS Communications provides news, public information and media relations support for college and Extension programs and events. Bill Loftus is the public information officer and produces news releases and assists media by providing information and arranging interviews with faculty and staff.
Contact Bill at 208-885-7694 (work), 208-301-3566 (cell) or email@example.com.
Media relations tips for UI Extension county offices.
View our online catalog to find, order or download agricultural and consumer publications. For sale products can be ordered through CALS Communications:
University of Idaho
875 Perimeter Drive MS 2332
Moscow, ID 83844-2332
CALS Communications manages the main CALS and Extension social media channels, including Facebook, Twitter, YouTube, Instagram, Pinterest, Flickr and Snapchat. We actively work with departments and organizations on and off campus to promote CALS and Extension activities on these channels. If you have an item you’d like help promoting, please email firstname.lastname@example.org.
If you or your department, research team or Extension program has news that you think may be worthy of sharing with internal or external audiences, we want to hear from you. Some of the ways your information may be used include:
- News stories to the public
- Internal communications
- Social media posts
- Messages to stakeholders, donors and alumni
- Marketing materials
Send your ideas to email@example.com.
CALS Communications is responsible for the development, oversight and maintenance of CALS and Extension websites. Our team has access to Google Analytics and SurveyGizmo tools. We can also assist with customized HTML emails that are sent through MailChimp for tracking analytics.