Contact Us


Agricultural Economics and Rural Sociology

Agricultural Sciences Bldg.
Phone: (208) 885-6264
Fax: (208) 885-5759

Mailing Address:
Agricultural Economics and Rural Sociology
University of Idaho
875 Perimeter Drive MS 2334
Moscow, ID 83844-2334

Aaron Johnson 2014

Aaron Johnson

Office: Agricultural Science Building
Room 29

Phone: (208) 885-5489
Email: aaronj@uidaho.edu

College of Agricultural and Life Sciences
Department of Agricultural Economics and Rural Sociology
Associate Professor

  • Research/Focus Areas
    • Agribusiness Management
    • Strategic Marketing Management
    • Sales and Sales Management
    • Strategic Planning
    • Entrepreneurship
  • Selected Publications
    • Toevs, Elliott A., Joseph F. Guenthner, Aaron J. Johnson, Christopher S. McIntosh and Michael K. Thornton, 2011 “An Industry Perspective of ‘All Native’ and Transgenic Potatoes.” AgBioForum, 14(1). http://www.agbioforum.org/v14n1/v14n1a02-guenthner.htm
    • Detre, Joshua D., Aaron J. Johnson, and Allan W. Gray, 2011 “Innovativeness and Innovation:  Implications for the Renewable Materials Supply Chain.” International Food and Agribusiness Management Review, 14(2):17-34.
    • Johnson, Aaron J., Heather C. Johnson, Stephen Devadoss, and John Foltz, 2011 “Strategic Group Analysis of U.S. Food Businesses Using the Two-Step Clustering Method.” International Food and Agribusiness Management Review, 14(2):83-102.
    • Toevs, Elliott A., Joseph F. Guenthner, Aaron J. Johnson, and Christopher S. McIntosh, 2011 “Identity preservation systems for genetically modified potatoes.” American Journal of Potato Research, http://www.springerlink.com/content/806r70137061p61r/fulltext.pdf
    • Foltz, John, Aaron J. Johnson, and Stephen Devadoss, 2011 “Agribusiness Case Study Competitions – Educational, Practical, Challenging and Rewarding.” North American College Teachers of Agriculture Journal, 55(1). 
    • Johnson, Aaron J., Thorsten Egelkraut, and Cyrus Grout, 2010 “Market Intelligence Utilization by Small Food Companies: An Application of Grounded Theory Method in Exploratory Research.” Journal of Food Distribution Research, 41(2):58-72. 
    • Johnson, Aaron J., Clay Dibrell, and Eric Hansen, 2009 “Market Orientation and Innovativeness in Agribusiness: Impacts on Performance.” Journal of Agribusiness, 27 (1/2):85-106.
    • Dibrell, Clay, Justin B. Craig, Ken Moores, Aaron J. Johnson, and Peter S. Davis, 2009 “Factors Critical in Overcoming the Liability of Newness: Highlighting the Role of Family.” Journal of Private Equity, 1238-48.
    • Gunderson, Michael A., Aaron J. Johnson, Michael Salassi, Cheryl DeVuyst, and Lonnie Champaign, 2009 “Determining the Future for Louisiana Sugar Cane Products, Inc.” Journal of Cooperatives, 22:1-21. 
    • Durham, Catherine A, Marc V. McFetridge, and Aaron J. Johnson, 2007 “Marketing Management Impacts on Produce Sales.” Journal of Food Distribution Research, 38(2):22-38.
  • Awards and Honors
    • Agribusiness Club Advisor
    • Best Paper Award: 5th International Conference on Business and Sustainability “The Moderating Effects of Social Entrepreneurship Intensity on the Firm Environmental Competency and Innovativeness Relationship: Does It Matter?” Written with Kim, J., and Clay Dibrell, 2011