I Tower in Fall

Promotional Use Policy

All promotional use of University trademarks is coordinated through and approved by the UITL on a case-by-case basis, with consideration given to the mission of the licensing program and the many constituents it serves. Promotional use of trademarks is defined as use of University’s trademarks by a third party to promote or advertise that parties business (commercial or charitable) in a way that implies association with UI.

UI departments, groups and RSOs may not assign rights to or otherwise grant permission to any other entity for use of University trademarks for any purpose without prior review and approval by the UITL.

Generally, promotional use of trademarks is granted to entities with official sponsorship relationships and is limited to athletic events or other University activities that are co-sponsored by UI. 

Promotional Use Definition Parameters Licensing Fee
Retail Promotional Items Any product produced with UI name and/or trademarks that is sold or given away at a retail location as part of a specific promotion. Must be produced by UI licensee 12% Royalty Rate

Subject to promotional licensing fees
Event Promotional Items Any product produced with UI name and/or trademarks that is given away at a campus event Must be produced by UI licensees 12% Royalty Rate

Based on the scope of the program, a rights fee may be assessed.
RSO/Department Sponsor Co-Branding Event/promotional items that include sponsor names/logos in conjunction with UI trademarks RSO/department name must be included to communicate partnership with a particular group and not an endorsement by the UI as a whole.

Use of UI marks in conjunction with sponsor names/logos is considered a promotional item whether sold or given away.

All such uses must be approved in advance on a case-by-case basis by the UITL.
12% Royalty Rate

Based on the scope of the program, a rights fee may be assessed.
General Promotional Use (non-item-related) Any use of the UI name and/or trademarks as the foundation behind a promotion (example: Register to win tickets to an athletic event).

Must not have a product using UI name or trademarks associated with it.

Must be pre-approved by UITL. 

Promotional rights fees may be assessed on a case-by-case basis depending on the nature of the promotion.
Sponsor Advertising Any printed piece, radio and TV advertising used to show sponsor’s relationship with a specific UI department or activity.

Must be approved in advance on a case-by-case basis by the UITL.

If Athletic sponsor, approvals are through UI Athletics or designee.