Bulk e-mail is defined as any University of Idaho e-mail communication sent to large groups of prospective students, alumni, or donors. If done correctly, e-mail is a powerful tool.
Please review the information below and contact your web coordinator to get the best return on your e-mailing efforts. You can download a more detailed version
of the process below.
E-mail Workflow Process
Types of Email
- Words; no images, stylized text, or hyperlinks
- Most accepted format for majority of email service providers
- Limited analytics
- Used for:
- Urgent communications
- Audiences with strict firewall settings (in some cases certain school districts or security companies)
- NOT an image embedded in the body of an email sent through Outlook
- Customized communication utilizing design principles and elements to evoke a call to action through actionable links
- Developed and distributed via specialized software with the capability of collecting analytics
- Used for communications with prospective
- students, alumni, and donors
Why work with a Web Coordinator?
- The most common call to action is related to the Web
- Branded elements and key messaging gives credibility to your communication
- Analytics and reports provide measurable feedback
Why do I need a targeted list?
- By Advancement policy, bulk mail lists are only good for four weeks and can only be used once.
- Your message will have greater impact: better delivery and open rates and more clicks for the calls to action
- Reduces the risk of being marked spam
- Earns trust and credibility for your unit and the University of Idaho