E-mail Process
Bulk e-mail is defined as any University of Idaho e-mail communication sent to large groups of prospective students, alumni, or donors. If done correctly, e-mail is a powerful tool.
Please review the information below and contact your web coordinator to get the best return on your e-mailing efforts. You can download a more detailed version of the process below.
Please review the information below and contact your web coordinator to get the best return on your e-mailing efforts. You can download a more detailed version of the process below.
E-mail Workflow Process
Types of Email
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Plain Text |
HTML |
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Why work with a Web Coordinator?
- The most common call to action is related to the Web
- Branded elements and key messaging gives credibility to your communication
- Analytics and reports provide measurable feedback
Why do I need a targeted list?
- By Advancement policy, bulk mail lists are only good for four weeks and can only be used once.
- Your message will have greater impact: better delivery and open rates and more clicks for the calls to action
- Reduces the risk of being marked spam
- Earns trust and credibility for your unit and the University of Idaho