- Twitter forces brevity. The 140 character limit forces you to be on topic.
- Customize your design and include an avatar that represents your content, such as your logo.
- Provide a service: Tweet about time-sensitive information (live updates at events, or process driven updates and deadlines).
- Use links to direct followers to images or articles that playoff your tweets and allow for maximum exposure from just a few words.
- Consider the “law of thirds” when you tweet. You broadcast content, you converse with others and you serve up links of value. University of Idaho content communicated in this form is very beneficial.
- Post relevant content users would like to know. If your account is for a specific event like the Jazz Festival, don’t post news about the College of Engineering’s new research grant (unless it affects the Jazz Festival).
- Make friends. Don’t solicit them. There are several ways to artificially boost your follower pool. Don't engage in these behaviors; let it happen naturally. If you follow people, have a reason (i.e., they are known alumni of the university, experts in a field, etc.). Don’t blindly follow accounts for the sole purpose of boosting your follower pool.
- Retweet third party content that is relevant. Part of being a source of information is to find outside points of reference and deliver it to your followers. Examples might be other research blogs or news articles that are in relation to your events.
Twitter feeds promoted by the university must relate to a service provided by the university or specific organization within the university, such as news and communications, athletics or admissions. To create a university-branded Twitter feed, please contact Josh Paulsen.