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University of Idaho
Moscow, ID 83843
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Capital Campaign Standards

Creative standards for the capital campaign will help ensure our consistent presentation of the University during this important period of the University’s growth. Communication across all media should be carefully crafted and coordinated to ensure even, strategic messaging and sequencing.

The Campaign Creative Guidelines note recommended standards for creative implementation during the campaign. These recommendations are based on the careful message testing and research in preparation for the campaign.

Download the Campaign Creative Guidelines